Media Research
Media research is the examination of the diffrent effects of the different media channels.
DIFFERENCES IN MEDIA RESEARCH
There are many different types of media research but the the two we are looking at are Market audience and Audience research.
Audience research
Audience Research is pretty much any research on a specific example in order to find out about their values. The point of audience research is to answer a range of questions.
Examples of this include questionnaires, surveys etc.
Market Audience
Market Research is the process of looking into the area that your product is going to be within. e.g. Football or when promoting a film finding out what genre your film is gonna be within so you can target that audience and promote your project there.
A example of this would include marvel and having to promote a new film like black panther or Thor, They would be looking into what sector they go into a one sector of this would be superhero fans.
Differences
The differences between audience and market research is not that much there are a few similarities but there is differences in the way the data is collected like for example audience research is collected by doing stuff like surveys etc. whereas market research is collected through analysing a certain genre of people.
Types of research
Primary Research
Primary Research is something that you have found out yourself without any help from others. When primarily researching into the chosen topic, Normally the person documents their findings.
Example - Bar chart based on someones favourite football team
Secondary Research
Secondary research is something you've found out that you can take note from since it's already been done for the person doing the research. The original idea isn't the persons doing it.
Example - Books and the internet.
Qualitive Research
Qualitative research is pretty much exploratory research. It is used to get an understanding of underlying reasons, opinions, and motivations.
Example - A study on a animal or object
Quantitative Research
Quantitative research is used to increase the amount of data or data that can be transformed into usable statistics.
Examples - Data Research
Differences
Primary research - Find stuff out without resources or help e.g. surveys.
Secondary Research - Something you've found that has been done for you e.g. Internet sources.
Qualitive Research - Similar to primary research but this is completely on your own so without doing surveys e.g. studying a object or animal.
Quantitative Research - Research that can be expanded and made into statistics e.g. In a football the amount of possession a team has.
Styles of Research
Legal considerations come in when legal bonds to specific works are involved.
Copyright is the exclusive right given to the creator of a creative piece of work who can distribute to others for repurpose for a price, usually for a limited time. The creative work may be in a literary, artistic or musical form. (For example: Every music track played on radio will require a royalty fee paid to the original composer/artist). Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself.
Ethical considerations come into most forms of media, since our society is surrounded by moral principles that govern a person's behaviour or the conducting of an activity. A set of "Ethics" normally leads to a code of conduct which people would adhere to/stick with. (For example: Race/Gender/Sexuality/Religion). Blasphemy & Profanity both come to fruition when any of the above is disregarded, and the code of conduct is disrespected leading to a negative response.